Lead with Intelligence, Process and Data

Design leadership goes beyond design management. The primary role of the UX leader is to push the vision forward. The best UX leaders do this by providing compelling stories and data, persuading others to join in, and make great design happen everywhere.

Management is not the same as Leadership.

Leadership is pushing the vision forward.

Some of the roles and responsibilities of design leaders include -

1. Assess team’s design maturity

A leader must be competent enough to assess the team’s design maturity on a timely basis. To access the team’s design maturity, he must identify the primary and secondary strengths of the team, allocate them to the right tasks and find the right organizational structure.

2. Set visions, goals, and processes

 By sharing clearly defined goals, visions, and processes with the broader team, bringing the team together periodically, communicating directly with one another, mapping talent with the project goals are some of the best ways to lead the team in the right direction.

3. Observe progress and quality

Set parameters to track and measure the progress and quality of your team and keep guiding them at every step with the right set of tools, processes, and resources.

4. Make data-driven decisions

Measures every task or action by designers, adding to the organizational wisdom that can be analyzed and made available to designers/PMs to make design-driven decisions. Every activity, task, unit action gets captured and can be used as insights to build a guided recommender system.

Cubyts supports design leadership by enabling them to set long-term visions, plan sponsorship, ensuring governance, driving ownership and action.