As design has become a potential driver for business growth, many companies have begun to bring user experience (UX) design in-house, building their UX teams. Equally, as UX has grown in importance, many small businesses have responded to the opportunity by broadening and deepening their teams, thus enabling them to undertake more significant and more profitable projects.
According to Fortune, 90% of all startups fail, and the biggest reason they fail is a poor understanding of what the customer needs. In other words, they do a poor job of investigating users’ problems and behavior.
Why do you need a UX team?
As aresult, most new products have low adoption because they don’t give a compelling case for why they’re helpful or meaningful. For that reason, every startup ought to be considering the UX design team from day one, analyzing the target market’s pain points, and crafting a product that resonates with potential users.
However, many new startups neglect to implement UX design from day one. Uber, Snapchat, Airbnb, and Netflix are successful not because of their technology. Instead, these companies have won on their user experience. They understand what customers want in terms of convenience, usability, and speed. Building your UX Design Team is now the essential aspect of creating a new startup.
Should you hire or outsource?
Deciding to hire an agency partner or build a user experience team of your own can be challenging; after all, there’s a huge list of pros and cons surrounding either choice. But since smooth and effective UX design is critical to putting together a website that converts, it’s a decision you need to make.
In our rapidly changing world, there is no right or wrong decision. How you address the topic of UX will change over time and with your company’s size and UX maturity.
It is crucial to involve an external UX team, as you should do with an in-house UX designer or team. A one-person UX design team usually cannot provide expertise in all required disciplines. Use outsourcing to supplement your UX designer’s capability with external excellence.
The symbiosis of in-house and external UX allows you to master the required and desired level of UX maturity for your company. Advanced UX consulting and UX design services can be included when needed and extend your company’s expertise.
What should you look for in your UX team?
When building a UX team, it’s essential to focus on soft and hard skills. Look for T-shaped people with experience working in a collaborative environment. And remember, a great team is comprised of individuals who work well together, so don’t forget that personality goes a long way. Building a team takes time, but the effort you put in more than pays off. The more rounded your team is, the more opportunities are presented to you.
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