Design Process is a systematic series of steps that helps to define, plan and produce a product. It visualizes the entire product journey even before it is conceptualized. The design process brings in efficiency, transparency, and focus while carrying out various activities among the team and stakeholders.
Why Should You Use A Design Process?
A purposeful design process ensures that the team works together, gets things done, and targets a planned impact.
How To Create One That Suits Your Team's work?
A process can be operational or evaluative.
Operational processes are somewhat prescriptive, whereas the Design process is evaluative and generic with flexible activities and outputs.
For example, the design thinking process brings structure to finding innovative solutions to tricky challenges simply because the process drives mindset change and doesn’t force the team to follow a prescriptive and rigid framework.
It’s all about knowing the problem well enough to diverge on potential ideas together and converge on a solution that can be iterated to improve efficacy.
The 4D process coined by Stanford D-School is a user-centric iterative process that addresses four facets of digital product development.
Our founders have created their processes to suit their client context and design management strategy.
However, most design processes tend to miss out on the measurement phase. Very rarely, design is measured and communicated to the rest of the stakeholders through an RoI or measurable change in a business KPI.
We propose to add measurement as a critical phase with unique activities to complete the design process.
A design process can be customized depending on different factors. These are the project scope, the size of a company, budget, or deadlines — to mention a few.
This is often recommended to teams and leaders that they create their version of their ideal design process. In other words, a customizable template that everyone can refer to as they bring a product from idea to ship.
The customized design process can help a growing design team scale, produce quickly, maintain brand cohesion, and make sure each individual is working on projects that come to fruition. It also helps adjacent teams like product management, marketing, and engineering know precisely how to work with the design team.
Missing Element Of A Design Process
As you explore different design processes, you can customize and standardize them as per your team’s requirements. But, all the popular design processes, misses out on an important step to measure the maturity of the design process. Very rarely, design is measured and communicated to the rest of the stakeholders through an RoI or measurable change in a business KPI.
The maturity of the design process is never measured to optimize and make it practical for the organization.
How to measure the processes? Are there any defined success metrics to measure? How to define the design maturity of an organization?
Unfortunately, very few processes measure the value of design intervention and maturity of the design process. By measuring design processes, you can pinpoint the root cause of the system’s failure.