Standardization & Adoption of Design Processes with Cubyts
Standardization & Adoption of Design Processes with Cubyts

Design processes are the best way to standardize design journeys, unleash creativity, fast forward results, and bring diverse stakeholders to a common understanding. Design processes also have a great way of learning from your past projects by giving you a way to gain insights by performing various activities & tasks.

This article gives you a starting point to narrow down what product design processes are right for you and your team and which design process works best for a particular project type; the opportunity or problem mostly are wrestling within that project.

Why is Design Process Critical for Product Development?

The strength of a design lies as much in the steps taken to create it as in the final result. The process — the totality of time, effort, and sprints involved in solving the given design problem — demonstrates the care a designer is willing to take and the depth to which one is willing to go on behalf of the user.

A good process will pretty much guarantee a good result.

The design process provides a structure for managing the development of designs, research, developing, testing, and moving design ideas towards production quickly and consistently. Though no process can guarantee great ideas all the time, having a process in place dramatically increases the chances of success.


The design process offers designers and clients a framework for moving forward on projects quickly. The process cuts down on development time by providing a structure for coming up with meaningful concepts tied to business objectives. 

As designers are asked to work in more collaborative environments, they must be able to communicate their processes clearly to co-workers and clients. As professionals, designers must regularly review their design processes to ensure efficiency and effectiveness, bringing the most value to their organizations and clients.

Additionally, a solid design process makes designers more appealing to clients and positions them as strategic partners.


Cubyts offers pre-defined templates for Design Processes.

We at Cubyts are offering pre-defined design processes. Each design team can have its design process. Cubyts helps you in mapping these processes with the different project types. While starting a new project in Cubyts, you can select a preferred project type, in-build in Cubyts, or one your team has created as a standard project template. You can also create a blank/ custom project. Cubyts will offer an associated design process with a selected project type. You can also choose your design process or build one from scratch and save it for other projects. Once the project is created, you will find the process you have created is applied as the roadmap for your teams to follow. Let’s find out some of those standard design processes offered on Cubyts platform –

Double Diamond Design Process

The Double Diamond Design Process, mapped out by the Design Council, captures the commonalities of the creative process across disciplines and divides it into four distinct phases: Discover, Define, Develop, and Deliver.

When to use it?

The Double Diamond is most useful when a long-running process and a broad canvassing of ideas are required.

For instance, the UX redesign/ revamp User-Centric Project types.

Agile UX Process

Agile UX Process allows for highly collaborative, multifunctional teams. It is the intersection of Agile development and UX design processes. Agile UX integrates UX practitioners at the onset of the product-development process. It’s a cyclical approach to implementing, measuring, and iterating products to deliver the best user experience.

When to use it?

Agile UX focuses on breaking deliverables into smaller, manageable chunks called sprints. Sprints can be any length of time but are typically one or two weeks, allowing the team plenty of time to plan, pivot, and iterate. It is mainly used in the Agile development process.

What is Design Thinking?

Design Thinking

Design thinking is a human-centered approach to innovation—anchored in understanding customers’ needs, rapid prototyping, and generating creative ideas—that will transform how you develop products, services, processes, and organizations. Design thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable.


When to use it?

Design Thinking is an excellent method and mindset when dealing with complex challenges where we do not fully understand the problem domain or have a good solution. This is why complex problems are ideally tackled using an explorative process such as Design Thinking.


Lean UX

Lean UX

Lean UX offers a build-measure-learn loop to continuously test and iterate on product design in a lean mode. It helps to build the right features or product faster. You aren’t focused on detailed deliverables. You are looking to produce changes that improve the product in the here and now – essentially to mold the outcome for the better.


When to use it?

Lean UX is a design management system built to help create well-designed products through frequent collaboration between teams, constant iteration, and frequent contact with your users. Like many design systems, Lean UX contains a lot of moving parts.

Design Sprint

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype, and test solutions on selected users. Google’s design sprint is the framework to map out challenges, explore solutions, pick the best ones, create a prototype and test it.

When to use it?

The design sprint serves as a tool for a very specific situation; if: You have a big project or big problem to solve, You’re just starting; You don’t have the answer, and there is some innovation needed in the project.

We at Cubyts offer you these pre-defined design processes and the complete flexibility to customize these processes per your project requirements. Cubyts brings the design team, processes, activities, knowledge, and business together. Get your early access and start using Cubyts for your next design project!